Michael Beer

Michael Beer leads the marketing strategy at Berliner Verkehrsbetriebe (BVG). He was responsible for the conception, launch and development of the award-winning #weilwirdichlieben (because we love you) campaign of the BVG.

He graduated from the TU Dresden, where he studied business administration with a focus on transport economics / logistics and transport policy.

Since 2000, he has worked in various management positions in marketing at BVG, including responsibility for communications and campaigns, sales strategy and customer loyalty.